Dror strongly believes in the power of ideas. Ideas can create meaningful connections between people and the products we use, our environments and other people.
By shifting attention toward values that companies aren't yet focused on, his mission is to inspire creativity, improve people’s well-being and raise awareness for responsible consumption and the protection of our planet.
“We are transforming beings, both emotionally and physically. We naturally desire transformable products. We are also a part of nature; our built environment should incorporate nature, not replace it.”—Dror Benshetrit