Idea-driven design practice guided by a holistic core concept.
Dror creates ideas as a vehicle for change, where a structural, emotional, or metaphorical shift yields profound results. Our passion for ideas stems from more than a desire to disrupt: Ideas reflect our experimental spirit and boundless imagination, and allow us to initiate a radical alchemy across disciplines. We use ideas as a medium to achieve value, integrity, and authentic connections.
The New York studio is led by Dror Benshetrit, a designer, thinker, dreamer, and futurist whose ingenuity informs a striking range of affecting, unconventional work. Together, our team of designers, artists, writers, and architects tackles ambitious pursuits by considering the big picture. Our intentionally cross-disciplinary work sharpens our larger understanding of the contemporary environment—built, aesthetic, or otherwise—fueling our ability to devise unexpected yet valuable ideas that lay at the intersection of art, architecture, and design. Rooted in the notion of change, a process in which an object is curiously indeterminate, our work effectively blurs and pushes boundaries.
How do we work?
We practice design comprehensively, as vision is the driver for success. Dror believes that every project, small or large, should start with a holistic vision. We charge separately for this stage with a simple contract that outlines IP rights, timeframe and deliverables.
As a comprehensive design practice we like to break the boundaries between disciplines and collaborate with the world's best know-how. Once we and our clients are onboard with the vision, we make sure that we have the specialization on board to bring the vision to life. We tap into our network of collaborators from the world's best engineering firms, architectural firms, and others with unique exceptional knowledge.
Creativity is about questioning convention: today creativity can assist in every aspect of business, which is why we believe our projects should align with the company's mission, enhance the existing direction, or be a part of a micro brand for a larger organization. Design changes our experiences on every level. That's why we think about people's well-being and often transform design typologies to bring new, elevated experiences.
How do we charge?
Projects and creative retainer engagements are our main service offering.
What’s next for Dror?
Creativity and beauty can solve the world's most important problems. Dror’s new division Dror Ventures is focusing on some of the world's biggest issues.