for Bentley

Can a car body share the same emotion as the active living transformative driving experience?
 

Invited by Bentley Motors to create a conceptual design that embodies the carmaker’s aesthetic and ethos through film, this project re-envisions the static nature of a car’s exterior shell, challenging the rigidity of what is most representative of a vehicle. The experience of driving is inherently mutable; whether day or night, to a specific destination or roaming for pleasure, the experience changes due to varying conditions. If the driving experience is dynamic, then the design of a car should be dynamic as well.

Date 2007
Director EREZ SABAG
Dance company  CEDAR LAKE
Choreographer BENOIT-SWAN POUFFER


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