Redefining & reimagining the future of

We believe that every design should begin with a creative holistic vision.
Vision governs projects and is the driver for success.

When problem-solving or rethinking tired typologies, Dror starts by questioning everything. Once a direction is decided, we build the right team of collaborators to address the challenge, improve experiences and create value.

Share with us your dreams, challenges and new ventures:

for Bentley

Can a car body share the same emotion as the active living transformative driving experience?

Invited by Bentley Motors to create a conceptual design that embodies the carmaker’s aesthetic and ethos through film, this project re-envisions the static nature of a car’s exterior shell, challenging the rigidity of what is most representative of a vehicle. The experience of driving is inherently mutable; whether day or night, to a specific destination or roaming for pleasure, the experience changes due to varying conditions. If the driving experience is dynamic, then the design of a car should be dynamic as well.

Date 2007
Dance company  CEDAR LAKE

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