at Virgin America

In September 2012 Virgin America launched the "Experience" Campaign with the help of its frequent flyers known for shaking up the status quo. The "Originals" include more than a few notable iconoclasts in the worlds of tech, design, food and entertainment.
The campaign creative was developed by San Francisco-based agency Eleven. See a behind-the-scenes video with a look at the creation of the campaign digital experience:

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