Redefining & reimagining the future of

We believe that every design should begin with a creative holistic vision.
Vision governs projects and is the driver for success.

When problem-solving or rethinking tired typologies, Dror starts by questioning everything. Once a direction is decided, we build the right team of collaborators to address the challenge, improve experiences and create value.

Share with us your dreams, challenges and new ventures:

at GE Plastics

Six years before handheld touchscreens swept the market, Dror won the Merging Boundaries design competition by GE Plastics in 2001, with his design concept of a multi-device remote control directed by the thumb. Participants were invited to create and develop innovative ideas for the application of products with functions that crossover the traditional application boundaries (i.e mobile phones and computers) as well as boundaries between workplace, household and leisure pursuits. 

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